Business Ethics

Autor*innen

• Dirk Matten
• Andrew Crane

Parameter

• 614 Seiten
• 22 Lesestunden

• Handel
• Marketing & Vertrieb
• Wirtschaft & Management

Mehr zum Buch

The third edition of this book introduces business ethics concepts, tools and theories, then applies them to key stakeholder groups. It takes a global approach in a market dominated by US texts. The accessible style and thorough pedagogy ensure the book is both student- and teacher-friendly.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Paperback