Fashion Brands
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This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
Buchkauf
Fashion Brands, Mark Tungate
- Sprache
- Erscheinungsdatum
- 2008
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- Titel
- Fashion Brands
- Sprache
- Englisch
- Autor*innen
- Mark Tungate
- Verlag
- Kogan Page Publishers
- Erscheinungsdatum
- 2008
- ISBN10
- 0749453052
- ISBN13
- 9780749453053
- Kategorie
- Mode
- Beschreibung
- This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.