Fashion Brands (3rd Edition) : Branding Style from Armani to Zara
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This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
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Fashion Brands (3rd Edition) : Branding Style from Armani to Zara, Mark Tungate
- Sprache
- Erscheinungsdatum
- 2015
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- Titel
- Fashion Brands (3rd Edition) : Branding Style from Armani to Zara
- Sprache
- Englisch
- Autor*innen
- Mark Tungate
- Verlag
- KoganPage
- Erscheinungsdatum
- 2015
- ISBN10
- 0749464461
- ISBN13
- 9780749464462
- Kategorie
- Mode, Marketing & PR
- Beschreibung
- This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.