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Parameter
- 688 Seiten
- 25 Lesestunden
Mehr zum Buch
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
Buchkauf
Marketing for Hospitality and Tourism, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Autorenkollektiv
- Verlag
- Pearson
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 688
- ISBN10
- 1292363517
- ISBN13
- 9781292363516
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4,25 von 5 Sternen
- Beschreibung
- Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.