Running a Public Relations Department

Autor*innen

• Mike Beard

Parameter

• 160 Seiten
• 6 Lesestunden

• Marketing & PR
• Wirtschaft

Mehr zum Buch

This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.

• Sprache: Englisch
• Erscheinungsdatum: 1997
• Einband: Paperback