Running a Public Relations Department

Autor*innen

• Mike Beard

Parameter

• 160 Seiten
• 6 Lesestunden

• Marketing & PR
• Wirtschaft

Mehr zum Buch

Effective internal and external communication is crucial for public relations departments to enhance their value and productivity within organizations. Good management practices are emphasized as essential for ensuring these departments are cost-effective and serve as significant assets.

• Sprache: Englisch
• Erscheinungsdatum: 2001
• Einband: Paperback