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Frenemies

The Epic Disruption of the AD Business (and Everything Else)

Autor*innen

Ken Auletta

Buchbewertung

3,0(19)Abgeben

Parameter

384 Seiten
14 Lesestunden

Handbücher und Anleitungen
Politikwissenschaft
Psychologie
Sachliteratur
Wirtschaft

Mehr zum Buch

Focusing on the transformative shifts in the $2 trillion global advertising and marketing industry, this book offers insights from influential leaders within the field. It delves into the challenges and opportunities that arise from evolving consumer behavior and technological advancements, providing a deep understanding of the industry's future. The author's expertise and narrative style make for an engaging exploration of how these changes impact both businesses and society at large.