Frenemies

The Epic Disruption of the Advertising Industry (and Why This Matters)

Autor*innen

• Ken Auletta

Parameter

• 368 Seiten
• 13 Lesestunden

• Handbücher und Anleitungen
• Politikwissenschaft
• Psychologie
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Exploring the transformative shifts in the $2 trillion global advertising and marketing industry, this book offers insights from its most influential figures. The author, renowned for their previous work "Googled," delves into the challenges and opportunities faced by key players in a rapidly evolving landscape, providing a deep and personal perspective on the industry's future.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Paperback