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This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
Buchkauf
Advertising Copywriting, Philip Ward Burton
- Sprache
- Erscheinungsdatum
- 1984
- product-detail.submit-box.info.binding
- (Hardcover)
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- Sprache
- Englisch
- Autor*innen
- Philip Ward Burton
- Verlag
- John Wiley & Sons
- Erscheinungsdatum
- 1984
- Einband
- Hardcover
- Seitenzahl
- 384
- ISBN10
- 0471841528
- ISBN13
- 9780471841524
- Reihe
- Schlagwörter
- Belletristik, Weltliteratur, Marketing & PR
- Beschreibung
- This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.