The New Positioning

Autor*innen

• Jack Trout
• Steve Rivkin

Parameter

• Business & Management
• Finanzen
• Handel
• Management & HR
• Sachliteratur

Mehr zum Buch

This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositioning"--Book jacket.

• Sprache: Englisch
• Erscheinungsdatum: 1995
• Einband: Hardcover