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Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
Buchkauf
The Strategy Process, Henry Mintzberg Storch, James Brian Quinn
- Sprache
- Erscheinungsdatum
- 1991
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Strategy Process
- Sprache
- Englisch
- Autor*innen
- Henry Mintzberg Storch, James Brian Quinn
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1991
- Einband
- Paperback
- ISBN10
- 0138538131
- ISBN13
- 9780138538132
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Management & Personalverwaltung
- Bewertung
- 4,05 von 5 Sternen
- Beschreibung
- Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.