How to Advertise

Autor*innen

Kenneth Roman
Jane Maas

Buchbewertung

3,5(37)Abgeben

Parameter

Handel und Verkauf
Wirtschaft

Mehr zum Buch

By any measure, How to Advertise is a classic. An authoritative and comprehensive guide to effective advertising, it is widely used by advertisers, agencies and business schools. This paperback edition includes chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as fresh insights and new examples throughout.