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Demand-Side Sales 101

Stop Selling and Help Your Customers Make Progress

Autor*innen

Bob Moesta
Greg Engle

Buchbewertung

4,3(300)Abgeben

Parameter

224 Seiten
8 Lesestunden

Führung
Handel und Verkauf
Management
Sachliteratur
Wirtschaft

Mehr zum Buch

Selling often evokes discomfort due to the pressure of reciting features and benefits, leading to negative associations. Many individuals feel uneasy about the sales process, stemming from a lack of proper training and past experiences of being sold to. The book addresses these feelings and aims to transform the perception of selling into a more positive experience, helping readers develop a more authentic and comfortable approach to sales.