Marketing management : analysis, planning, implementation, and control

Autor*innen

• Philip Kotler

Parameter

• Business & Management
• Handbücher und Anleitungen
• Handel
• Lehrbücher
• Sachliteratur

Mehr zum Buch

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

• Sprache: Englisch
• Erscheinungsdatum: 1991
• Einband: Hardcover