A framework for marketing management

Autor*innen

Philip Kotler
Kevin Lane Keller

Buchbewertung

3,4(13)Abgeben

Parameter

368 Seiten
13 Lesestunden

Handbücher und Anleitungen
Handel und Verkauf
Lehrbücher
Sachliteratur
Wirtschaft

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The editorial team at Pearson has worked closely with educators around the globe to inform students of the ever-changing world in a broad variety of disciplines. Pearson Education offers this product to the international market, which may or may not include alterations from the United States version. --