The new rules of green marketing : strategies, tools, and inspiration for sustainable branding

Autor*innen

• Jacquelyn A. Ottman

Parameter

• 252 Seiten
• 9 Lesestunden

• Handel und Verkauf
• Nachhaltigkeit
• Wirtschaft

Mehr zum Buch

This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

• Sprache: Englisch
• Erscheinungsdatum: 2011