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An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.
Buchkauf
Marketing Plans, Malcolm McDonald
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing Plans
- Sprache
- Englisch
- Autor*innen
- Malcolm McDonald
- Verlag
- John Wiley & Sons Inc
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- ISBN10
- 1119943132
- ISBN13
- 9781119943136
- Kategorie
- Wirtschaft
- Beschreibung
- An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.