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The book examines the evolution of military recruitment advertising aimed at people of color and women, highlighting its pivotal role in creating a diverse U.S. military. Through an analysis of ads in Sports Illustrated, Cosmopolitan, and Ebony, it explores the concept of "tactical inclusion," which employed strategic representations to engage new audiences. Drawing on Black feminism, critical race theory, and queer of color critique, the author reveals how these ads both connected with potential recruits and exposed them to state violence. Combining original analysis with personal insights, it sheds light on advertising's influence in shaping the all-volunteer military.
Buchkauf
Tactical Inclusion, Jeremiah Favara
- Sprache
- Erscheinungsdatum
- 2024
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Tactical Inclusion
- Untertitel
- Difference and Vulnerability in U.S. Military Advertising
- Sprache
- Englisch
- Autor*innen
- Jeremiah Favara
- Erscheinungsdatum
- 2024
- Einband
- Hardcover
- Seitenzahl
- 272
- ISBN13
- 9780252045721
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 5 von 5 Sternen
- Beschreibung
- The book examines the evolution of military recruitment advertising aimed at people of color and women, highlighting its pivotal role in creating a diverse U.S. military. Through an analysis of ads in Sports Illustrated, Cosmopolitan, and Ebony, it explores the concept of "tactical inclusion," which employed strategic representations to engage new audiences. Drawing on Black feminism, critical race theory, and queer of color critique, the author reveals how these ads both connected with potential recruits and exposed them to state violence. Combining original analysis with personal insights, it sheds light on advertising's influence in shaping the all-volunteer military.