Transformative

Autor*innen

• William Kilmer

Parameter

• Business & Management
• Lehrbücher
• Universitätslehrbücher

Mehr zum Buch

To succeed in today’s markets, companies must be transformative. Venture capital investor and innovation strategist William Kilmer explores how challengers become market leaders by shifting, building, and growing markets. He provides insights on how leaders can create opportunities in any industry. Successful companies generate significant prospects by creating new playing fields within existing and emerging markets, focusing on innovating customer outcomes rather than just products. They deliver category-creating solutions that transform markets and employ an innovation-growth strategy to attract new customers, reshape industry dynamics, and establish unique advantages. Drawing from extensive research on transformative companies and his own experiences, Kilmer offers a comprehensive leadership framework for achieving breakout success. This includes developing a game-changing innovation strategy that aligns teams on creating new customer outcomes, overcoming barriers to entry, and building capability-based advantages. He emphasizes the importance of innovating to establish a path to market leadership that expands markets and targets new customer consumption while creating attractive business models. Additionally, he highlights the need for organizations to focus on intentionality, foster a culture that supports strategy, and establish a challenge-setting environment. This guide will fundamentally change your approach to innov

• Sprache: Englisch
• Erscheinungsdatum: 2022
• Einband: Hardcover