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The Family Firm

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Emily Oster

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In this insightful guide, a Brown professor of economics and mother of two presents a business school framework for parents navigating the elementary years. Unlike the immediate challenges of infant parenting, the significant decisions during this stage arise less frequently but have lasting consequences. Key questions include the right type of school and age for enrollment, promoting a healthy diet, the seriousness of sports participation, and fostering children's independence. Alongside these broader issues, the author addresses the complexities of daily family logistics. The focus is on adopting a thoughtful approach rather than seeking specific answers. Many parents remain in "baby mode," managing stress and making decisions on the fly, which mirrors classic management challenges. Drawing from her experience at the University of Chicago, the author illustrates how applying business principles can alleviate the stress of family decision-making. This guide offers a smart, effective way to think clearly about crucial choices during the elementary school years, encouraging parents to treat parenting as the full-time job it is.