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Where do markets come from? Markets come from stories! Focusing on economic actors, their setting, and their products as well as the stories that create and shape them, the book advances a perspective for a cultural analysis of market emergence using qualitative as well as novel computational text analytic methods.
Buchkauf
Making Sense, Sophie Mutzel
- Sprache
- Erscheinungsdatum
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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