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The Economics of Digital Shopping in Central and Eastern Europe

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This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.

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The Economics of Digital Shopping in Central and Eastern Europe, Barbara Grabiwoda, Bogdan Mroz

Sprache
Erscheinungsdatum
2022
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Titel
The Economics of Digital Shopping in Central and Eastern Europe
Sprache
Englisch
Erscheinungsdatum
2022
Einband
Paperback
ISBN10
1009108441
ISBN13
9781009108447
Reihe
Beschreibung
This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.