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Working backwards

Autor*innen

Bill Carr
Colin Bryar

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Technologie & Industrie
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In 2018 Amazon became the world's second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it? Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period…