Ausverkauft

Contemporary marketing

Autor*innen

Louis E. Boone
David L. Kurtz

Buchbewertung

3,6(7)Abgeben

Parameter

Business & Management
Handel
Lehrbücher
Sachliteratur
Schule

Mehr zum Buch

Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.