Wir senden dir das abgebildete Buch
Mehr zum Buch
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Buchkauf
Consumer Behavior, James F. Engel, Roger D. Blackwell, Paul W. Miniard
- Sprache
- Erscheinungsdatum
- 1993
- Einband
- (Hardcover),
- Buchzustand
- Beschädigt
- Preis
- 2,60 €inkl. MwSt.
Hier könnte deine Bewertung stehen.
- Titel
- Consumer Behavior
- Untertitel
- Seventh Edition
- Sprache
- Englisch
- Autor*innen
- James F. Engel, Roger D. Blackwell, Paul W. Miniard
- Erscheinungsdatum
- 1993
- Einband
- Hardcover
- Seitenzahl
- 750
- ISBN10
- 0030767512
- ISBN13
- 9780030767517
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.