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In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
Buchkauf
Psychological Processes and Advertising Effects, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- 2023
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- (Paperback)
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