Buyology

How Everything We Believe about Why We Buy Is Wrong

Autor*innen

• Martin Lindstrom

Parameter

• Handel
• Psychologische Thematik
• Sachbücher
• Sozialwissenschaften
• Wirtschaft & Management

Mehr zum Buch

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Paperback