The AI Marketing Canvas

Autor*innen

• Raj Venkatesan
• Jim Lecinski

Parameter

• Business & Management

Mehr zum Buch

This book presents a direct, actionable plan for CMOs to sequence and design successful marketing initiatives, regardless of their organization's current stage. It urges marketing leaders to confront a pivotal moment in the field. The authors pose essential questions regarding the integration of Artificial Intelligence and Machine Learning into marketing strategies. Initial chapters clarify what AI is and how it differs from traditional computer science, followed by a best practice 5-stage framework known as the 'AI Marketing Canvas.' This framework is informed by research and interviews with leading marketers, providing tangible examples of how various brands implement AI at each stage. Notable case studies include Google, LYFT, Ancestry.com, and Coca-Cola, showcasing successful AI integration into their marketing strategies. The book concludes with a discussion on the implications for marketing leaders, emphasizing the importance of team dynamics, culture, and strategic alignment. With its focus on actionable guidance that is strategically sound and customer-centric, this book addresses a significant gap in marketing strategy resources at a crucial time for the industry.

• Sprache: Englisch
• Erscheinungsdatum: 2021
• Einband: Hardcover