Managing Innovation Within Networks

Autor*innen

• Wim Biemans

Parameter

• 290 Seiten
• 11 Lesestunden

• Wirtschaft

Mehr zum Buch

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

• Sprache: Englisch
• Erscheinungsdatum: 2020
• Einband: Paperback