Competition Demystified

Autor*innen

Bruce C. N. Greenwald
Judd Kahn

Buchbewertung

4,3(1507)Abgeben

Parameter

416 Seiten
15 Lesestunden

Finanzen
Handel und Verkauf
Ökonomie
Sachliteratur
Wirtschaft

Mehr zum Buch

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.