Grow to Be Great. Wider die Magersucht in Unternehmen - 2. Auflage

Autor*innen

• Dwight L. Gertz
• João P. A. Baptista

Parameter

• Handel
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

No company ever shrank to greatness. Drawing upon their new study of more than 1,100 large companies, Gertz and Baptista argue that managers must move beyond the current wave of downsizing, restructuring, and reengineering. They reveal that growth opportunities are everywhere, across all industries, even in companies "too bit to grow". 10 line drawings.

• Sprache: Englisch
• Einband: Paperback