Marketing

Autor*innen

• William Rudelius
• Roger A. Kerin

Parameter

• 752 Seiten
• 27 Lesestunden

• Handbücher und Anleitungen
• Handel
• Lehrbücher
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.

• Sprache: Englisch
• Erscheinungsdatum: 1989