Marketing

Autor*innen

• Roger A. Kerin

Parameter

• 800 Seiten
• 28 Lesestunden

• Handbücher und Anleitungen
• Handel und Verkauf
• Lehrbücher
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Hardcover