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- 226 Seiten
- 8 Lesestunden
Mehr zum Buch
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Buchkauf
Guerrilla Marketing, Jay Conrad Levinson
- Sprache
- Erscheinungsdatum
- 1988
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Guerrilla Marketing
- Sprache
- Englisch
- Autor*innen
- Jay Conrad Levinson
- Verlag
- Houghton Mifflin Company
- Erscheinungsdatum
- 1988
- Einband
- Paperback
- Seitenzahl
- 226
- ISBN10
- 0395383145
- ISBN13
- 9780395383148
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Marketing & Vertrieb, Unternehmertum, Marketing & PR, Geld
- Erstveröffentlichung
- 1994
- Originaltitel
- Guerilla Marketing
- Bewertung
- 3,95 von 5 Sternen
- Beschreibung
- When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.