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Narrative and Numbers

The Value of Stories in Business

Autor*innen

Aswath Damodaran

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4,1(670)Abgeben

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296 Seiten
11 Lesestunden

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The interplay between storytelling and financial metrics is central to understanding corporate valuation, as explored by finance professor Aswath Damodaran. He emphasizes that compelling narratives can attract investments, even for unprofitable companies, while combining storytelling with analytical rigor is crucial for sustained success. Through case studies of companies like Uber, Twitter, and Facebook, Damodaran illustrates how narratives shape perceptions and valuations. He also examines established giants like Apple and Amazon to highlight the complexities of corporate storytelling and its impact on value creation.