Alignment : using the balanced scorecard to create corporate synergies

Autoren

• Robert S. Kaplan
• David P. Norton

Parameter

• Wirtschaft

Mehr zum Buch

The creators of the Balanced Scorecard apply their proven approach to corporate level strategy and offer a framework for aligning all of a company's individual business units with the organizations' overall strategy to ensure optimal business performance.

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• Sprache: Englisch
• Erscheinungsdatum: 2006