Mehr zum Buch
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
Buchkauf
Misbehaving : the making of behavioural economics, Richard Thaler
- Sprache
- Erscheinungsdatum
- 2016
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- (Paperback)
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