Misbehaving : the making of behavioural economics

Autor*innen

• Richard Thaler

Parameter

• 432 Seiten
• 16 Lesestunden

• Handel
• Psychologische Thematik
• Sachbücher
• Wirtschaft & Management
• Wissenschaft

Mehr zum Buch

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Paperback