Ausverkauft

Contemporary management

Autor*innen

Buchbewertung

3,6(20)Abgeben

Parameter

Mehr zum Buch

When first introduced in 1998, this management text made a significant impact with its innovative voice, content, pedagogy, design, and packaging. The cutting-edge 3rd Edition continues to redefine the principles of management literature. Authors Gareth Jones and Jennifer George are committed to Making It Real for students, drawing on their extensive research and writing experience to address both strategic imperatives and organizational challenges faced by managers. This comprehensive text explores the theoretical foundations of modern management and illustrates these concepts with real-world examples from various companies. While the organization follows the mainstream functional approach of planning, organizing, leading, and controlling, it remains flexible, allowing instructors to adapt it to their preferred structure. The 3rd Edition significantly expands on themes of diversity, ethics, and information technology through in-text examples, photographs, unboxed stories, and end-of-chapter materials. These enhancements effectively bring to life the workplace realities that today’s students will encounter in their careers.