Marketing the Moon

Autor*innen

• David Meerman Scott

Parameter

• 130 Seiten
• 5 Lesestunden

• Geschichte
• Sachliteratur
• Technologie, technik
• Weltraum & Astronomie
• Wissenschaft

Mehr zum Buch

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program

• Sprache: Englisch
• Erscheinungsdatum: 2014
• Einband: Hardcover