Ausverkauft

Entrepreneurship

Autor*innen

Robert D. Hisrich

Buchbewertung

4,0(118)Abgeben

Parameter

587 Seiten
21 Lesestunden

Mehr zum Buch

Part I explores the entrepreneurial perspective, focusing on the entrepreneurial mind-set, intentions, and strategies for generating and exploiting new business opportunities. Part II transitions from idea to opportunity, emphasizing creativity, opportunity analysis, and the importance of intellectual property and legal considerations for entrepreneurs. Part III delves into transforming opportunities into a business plan, covering essential components such as the business, marketing, organizational, and financial plans. Part IV addresses funding the venture, discussing various sources of capital, including informal risk capital, venture capital, and going public. Part V outlines the journey from funding to launching, growing, and concluding a new venture, highlighting strategies for growth, resource access, and succession planning. Finally, Part VI presents a series of case studies, offering real-world examples of entrepreneurial ventures, including Turner Test Prep Co., Jim Boothe, and various innovative companies, illustrating the principles and challenges faced by entrepreneurs in diverse industries. These cases provide practical insights into the entrepreneurial process, showcasing successes and lessons learned throughout the journey of starting and managing a business.