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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
Buchkauf
ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Sprache
- Erscheinungsdatum
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- ZAG : the number-one strategy of high-performance brands
- Sprache
- Englisch
- Autor*innen
- Marty Neumeier
- Verlag
- New Riders
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 192
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Lebenshilfe, Handbücher und Anleitungen, Persönliche Entwicklung, Design, Marketing & Vertrieb
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.