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This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
Buchkauf
Promotional Strategy. Managing the Marketing Communications Process, James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
- Sprache
- Erscheinungsdatum
- Einband
- (Hardcover)
Keiner hat bisher bewertet.
- Sprache
- Englisch
- Autor*innen
- James F. Engel, Thomas C. Kinnear, Martin R. Warshaw
- Verlag
- Irwin
- Einband
- Hardcover
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.