Corporate Communication

Autor*innen

Paul A. Argenti

Buchbewertung

3,6(11)Abgeben

Parameter

Handel und Verkauf
Kommunikation
Sachliteratur
Wirtschaft

Mehr zum Buch

Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.