Advertising is Dead.Long Live Advertising!

Autor*innen

• Tom Himpe

Parameter

• Design
• Kunst & Kultur

Mehr zum Buch

As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Paperback