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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Buchkauf
How Brands Grow 2, Jenni Romaniuk, Byron Sharp
- Sprache
- Erscheinungsdatum
- 2021
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- Titel
- How Brands Grow 2
- Sprache
- Englisch
- Autor*innen
- Jenni Romaniuk, Byron Sharp
- Verlag
- Oxford
- Erscheinungsdatum
- 2021
- Einband
- Hardcover
- Seitenzahl
- 256
- ISBN10
- 0190330023
- ISBN13
- 9780190330026
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 4,25 von 5 Sternen
- Beschreibung
- How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.