A preface to marketing management

Autor*innen

J. Paul Peter
James H. Donnelly

Parameter

Handel und Verkauf
Lehrbücher
Wirtschaft

Mehr zum Buch

Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.