Soap Opera: The Inside Story of Procter & Gamble

Autor*innen

• Alecia Swasy

Parameter

• 400 Seiten
• 14 Lesestunden

• Geschichte
• Handel und Verkauf
• Sachliteratur
• Wirtschaft

Mehr zum Buch

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."

• Sprache: Englisch
• Erscheinungsdatum: 1994
• Einband: Paperback