Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.
Buchkauf
Changing the Game, Jim Host
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Hier könnte deine Bewertung stehen.
- Titel
- Changing the Game
- Untertitel
- My Career in Collegiate Sports Marketing
- Sprache
- Englisch
- Autor*innen
- Jim Host
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 296
- ISBN13
- 9780813179551
- Reihe
- Schlagwörter
- Sachbücher, Karten & Reisen, Hobby, Reisen
- Bewertung
- 4,55 von 5 Sternen
- Beschreibung
- Jim Host, a pivotal figure in college sports marketing, revolutionized the industry with his concept of bundled licensing, attracting corporate sponsors to athletic programs. He founded Host Communications and played a key role in establishing the NCAA Radio Network and the NCAA Corporate Partner Program, collaborating with major brands like Gillette and Coca-Cola. His influence extended to significant projects, including Rupp Arena and the KFC Yum! Center. This book delves into Host's remarkable journey and contributions, revealing the lesser-known aspects of his impactful career.