Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (inter-national) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation.
Buchkauf
Global Marketing Management, Masaaki Kotabe, Kristiaan Helsen
- Sprache
- Erscheinungsdatum
- 1990
- Einband
- (Hardcover)
Hier könnte deine Bewertung stehen.
- Sprache
- Englisch
- Autor*innen
- Masaaki Kotabe, Kristiaan Helsen
- Verlag
- Wiley
- Erscheinungsdatum
- 1990
- Einband
- Hardcover
- Seitenzahl
- 780
- ISBN10
- 0471372897
- ISBN13
- 9780471372899
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 2,65 von 5 Sternen
- Beschreibung
- The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (inter-national) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation.