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- 274 Seiten
- 10 Lesestunden
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Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
Buchkauf
Marketing the Arts, Anthony Rhine
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing the Arts
- Sprache
- Englisch
- Autor*innen
- Anthony Rhine
- Verlag
- Rowman & Littlefield
- Erscheinungsdatum
- 2020
- Einband
- Paperback
- Seitenzahl
- 274
- ISBN10
- 1538128950
- ISBN13
- 9781538128954
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Universitätslehrbücher
- Beschreibung
- Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.